When it comes to dietary supplements, many consumers and healthcare practitioners value oversight from an independent third-party organization not associated with the manufacturer, and with the necessary expertise to assess quality. With more than 200 years of experience helping to ensure medicine quality, USP is uniquely positioned to verify dietary supplements.
In a representative survey of licensed, practicing dietitians, nutritionists, physicians, and pharmacists, the top three most important elements when recommending a dietary supplement were: product quality, ingredient list, and quality assurance marks or seals. The USP Verified Mark was the #1 recommended seal/mark by healthcare practitioners to their patients.